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  • Writer's pictureBritt Teravainen

Streamline the writing process with AI?

Some experts say that AI-powered tools can help streamline the writing process, increase efficiency, and even generate more engaging content. However, there are also concerns that using AI to write copy could result in generic, formulaic content that lacks the creativity and nuance of human writing. While the debate about AI's impact on the copywriting industry continues, there's no denying that these tools are becoming more advanced and accessible than ever before. SO let's give it a try with a two part prompt. Let's get AI to give me the prompts and then try one to change the tone of copy.


Prompt: Provide 10 ideas in the form of prompts that I can can use to modify the tone and voice of copy


ChatGPT response

Here are 10 ideas in the form of prompts to modify the tone and voice of your copy:

  1. Write as if you're speaking to a close friend.

  2. Use humor to lighten the tone of the copy.

  3. Write in a conversational style, using contractions and shorter sentences.

  4. Write in a formal, professional tone to convey authority and expertise.

  5. Use descriptive language to create a sensory experience for the reader.

  6. Write in a persuasive tone to encourage action or motivate the reader.

  7. Use second-person language to create a sense of intimacy and connection with the reader.

  8. Write in a nostalgic or sentimental tone to evoke emotions and memories.

  9. Use a minimalist approach with simple language and minimal punctuation to create a clean, modern tone.

  10. Write in a playful tone with puns, wordplay, and creative language to engage the reader and create a fun experience

Bard response

Sure, here are 10 ideas in the form of prompts that you can use to modify the tone and voice of copy:

  1. Formal vs. informal: Use formal language for more serious or professional copy, and informal language for more casual or personal copy.

  2. Serious vs. playful: Use serious language to convey a sense of importance or urgency, and playful language to create a more lighthearted or fun tone.

  3. Confident vs. tentative: Use confident language to make a strong statement, and tentative language to be more cautious or unsure.

  4. Authoritative vs. humble: Use authoritative language to show that you are an expert, and humble language to show that you are open to feedback or new ideas.

  5. Emotional vs. logical: Use emotional language to appeal to the reader's feelings, and logical language to appeal to their reason.

  6. Active vs. passive: Use active voice to make the copy more engaging, and passive voice to make it more formal or indirect.

  7. Short vs. long sentences: Use short sentences to make the copy easier to read, and long sentences to add more detail or complexity.

  8. Simple vs. complex vocabulary: Use simple vocabulary to make the copy more accessible to a wider audience, and complex vocabulary to add more sophistication or nuance.

  9. Varied vs. repetitive sentence structure: Use varied sentence structure to keep the copy interesting, and repetitive sentence structure to create a sense of rhythm or emphasis.

  10. Positive vs. negative tone: Use a positive tone to create a sense of optimism or hope, and a negative tone to create a sense of urgency or danger.



Okay, great. Good tips. Time to try it out. Let me try using a prompt to change the tone of one of my favorite quotes:


It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

- Theodore Roosevelt, Excerpt from the speech “Citizenship In A Republic”

delivered at the Sorbonne, in Paris, France on 23 April, 1910




Prompt: Use humor to lighten the tone of the copy.

ChatGPT response: Well, well, well... looks like we have a real winner here! It's not about the critics, folks - it's about the one who's actually out there getting dirty, working hard, and making things happen. Sure, mistakes happen, but that's all part of the game. Keep striving, keep pushing, and you'll achieve greatness. And if you happen to fall short, well, at least you went down swinging. You're better than those who never tried at all.


Bard Response:

Sure, here is a lighter version of the quote using humor: "It's not the critic who counts, it's the doer. So get out there and make some mistakes! You'll learn more from failing than you ever will from succeeding." This version of the quote is still inspiring, but it's also more lighthearted and fun. It reminds us that it's okay to make mistakes, as long as we're learning from them.


Personally, I like the original. :-)

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