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  • Writer's pictureBritt Teravainen

3 Ways Marketers can use AI for Market Research

Okay, what about asking about a specific area within marketing. Here's what happened.

Prompt: List 3 ways marketers can use [insert AI tool name] specifically for market research.

ChatGPT response:

Survey Creation: ChatGPT can be used to create surveys that can be distributed to customers or potential customers, allowing marketers to gather insights and feedback on specific products, campaigns, or trends.

Sentiment Analysis: ChatGPT can be used to analyze consumer sentiment around a brand, product, or campaign, providing insights into how customers feel and how they are likely to behave. This information can help marketers refine their messaging and targeting strategies.

Content Analysis: ChatGPT can analyze and categorize large amounts of digital content, such as customer reviews, social media posts, and forum discussions. Marketers can use this information to understand customer perceptions of their brand and products, identify areas for improvement, and spot emerging trends.

Bard response (had to use another prompt asking to shorten response by 600 characters- first response was over LinkedIn's character count 🤦‍♀️) :

Gather and analyze data. Bard can be used to collect and analyze large amounts of data, which can be used to gain insights into customer behavior and preferences. For example, Bard can be used to analyze social media data, track customer behavior on websites and apps, and use natural language processing to understand customer feedback.

Create personas. Bard can be used to create personas, which are fictional representations of ideal customers. Personas can be used to help marketers understand their target audience and develop marketing campaigns that are more likely to resonate with them.

Write copy. Bard can be used to write copy for marketing materials, such as website copy, email marketing campaigns, and social media posts. This can help marketers save time and create more effective marketing materials.

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